There’s nothing like kicking off summer with a backyard BBQ. We wanted to remind customers that they could get everything they needed, from the ripest watermelon to local organic meats, at their local neighborhood Walmart. Affordable enough to feed the whole block.

To bring that energy to life, we combined slow-motion food moments with dynamic speed ramps and intimate, sports-style camerawork. Watching a couple work side by side, with the support of their daughter, feels like watching a team in motion. Neighbors and friends join in with the assist, arriving with Walmart bags filled with more fresh food to share. Every slice, sizzle, and serve is part of the play.