Target Grocery

Contributing to the poppy world of America’s favorite retailer

While at mono, I was one of many creatives lucky enough to play on the Target account. From early sketches to final shots on set, I helped concept recipe ideas and art directed them around key events, seasonal moments, and featured products. I worked closely with our food stylist and photographer to ensure that every image felt distinctly Target—bright, bold, and full of personality. The work lived across OOH, social, mailers, digital, and print. Below are a few of my favorites.

Split image with blue background on the left and pink background on the right, showcasing food items. On the left, mini burgers on a white platter with toppings like lettuce, tomato, onions, ketchup, and pickles. On the right, assorted cherry-themed desserts with cherries, chocolate, marshmallows, biscuits, and chocolate bars. Text describes brands: Glockmark Burgers, Wild Ophelia, and Sulpice with prices and product details.
An artistic arrangement of pasta boxes, vegetables, canned tomato sauces, and garlic over a red Target shopping basket with cooking utensils, against a blue background.
Deviled eggs with green filling, some garnished with bacon bits or strips, on a bright green background
A yellow background with a bag of Gary Poppin's popcorn displaying caramel, cheddar, and kettle flavors at the bottom center. Above the bag, the popcorn is arranged in a semi-circle shape, resembling a rainbow in shades of caramel, cheddar, and kettle colors.
Five champagne flutes filled with different colorful popcorn and candy snacks, set against a starry space background with the text 'pop arazzi!' at the top and a red table runner.
Pattern of brown teddy bear cutouts on a pink background
A promotional image for strawberries dipped in chocolate, with pink arrows and the text "berry in love," indicating a sale of two 16-ounce packages for five dollars.
Laptop screen displaying Pinterest board titled Valentine's Day with various crafts and gift ideas, including valentines, cards, decorations, and chocolate packages.
A black and white French Bulldog puppy with a red bow tie sitting next to a gray tabby cat with a purple collar that says 'be mine', on a purple background.