The beauty of a Supercuts cut is that it’s fast, consistent, and leaves you ready to get on with your life. To bring that to life, we partnered with director Mac Premo to find real people with compelling summer plans ahead. With a healthy dose of trust, we sent our talent out into the world to live their lives, and document them, between haircuts. What we captured was genuine: adventures, growth (literal and personal), and the in-between moments that make a fresh cut feel worth it.

It was one of the longest shoots we’ve ever pulled off, and on a shoestring budget no less. Check out the behind-the-scenes below to see how it all came together.