When this project came to Amazon Ads, we were tasked with bridging the worlds of Amazon Fashion, Intel, and Microsoft into an elevated shopping experience. Our solution centered around the customer. By creating individualized personas we were able to guide customers to the right product based on their personal interests.

It’s also worth mentioning that this was a classic Covid shoot, shot and collaborated entirely over video chat. Despite the distance, the result was a well-produced, user-first experience that blended fashion and function across three powerhouse brands on the world’s largest e-commerce site.