Amazon Holiday Beauty Haul

A Festivity of Beauty Must-Haves

This holiday campaign came to life through playful stop motion and expressive motion graphics, creating a vibrant world where beauty products take center stage. Rooted in the idea of a haul (a chance to stock up on beauty must-haves at a great price) we wanted the world to feel abundant, joyful, and a little over-the-top, in the best way.

The Story

A visual feast for the eyes

Following Amazon’s Holiday Style Guide, we reimagined classic gift-wrapping elements into bold, themed scenes, turning beauty must-haves into the stars of a dynamic world.

Each visual was carefully crafted to tie back to the product, with playful attention to detail and storytelling.

Ribbons became abstract metaphors, curling and straightening to echo hair transformations, while props like peppermints suggested the flavor of a glossy lip balm.

All assets were captured using stop motion, then enhanced with motion graphics to add personality and bounce, creating a consistent look for the whole animation.