What started as a small ask (a few banner ads tied to a media buy) turned into the biggest hunt of the season. Rooted in customer insights and built to resonate with real hunters, HuntTheWeb evolved into an immersive, gamified online hunting challenge designed to test real-world instincts like wit, patience, and strategy. Every step of the way gave Benchmade’s core audience a chance to earn bragging rights and score some sweet swag.

The result? Customers were hooked, and the numbers spoke for themselves.