Amazon 2020 Holiday Hosting Guide

A multi-brand shopping experience that turns thoughtful details into lasting impressions

While working on the Amazon Ads team, we were challenged to create a multi-advertiser campaign to pitch for the holiday season. The result: the 2020 Holiday Hosting Guide, sponsored by Perrier and Cottonelle.

With the pandemic still shaping how people gathered, we leaned into messaging that prioritized small-scale celebration. Instead of large parties, we embraced the idea of cozy, intentional hosting. The guide offered customers easy ways to make the most of smaller moments, like crafting happy hour mocktails for the whole family (kids included) or elevating the guest bathroom with Cottonelle and spa essentials.

Two people clinking cocktails over a teal table with playing cards and game pieces, surrounded by assorted drinks, a game wand, and a bowl of ice cubes with mint and lime.
A still life of a blue table with a turquoise curtain and a starry background. On the table, there is a vintage blue telephone, a cocktail glass filled with fruit slices and berries, ice, and a slice of grapefruit. Next to the glass, there are a sliced kiwi, a strawberry, and a can of Perrier Fusion strawberry and kiwi sparkling water. A large blue glass vase is also on the table, casting a shadow. Playing cards are scattered across the table, and a long, twisted gold spoon lies in the foreground.
Arranged bathroom or skincare display with toilet paper rolls, skincare products, a diffuser, a wooden air freshener, and a small plant on a blue platform with a tiled wall and a mirror reflecting the sky in the background.