While working on the Amazon Ads team, we were challenged to create a multi-advertiser campaign to pitch for the holiday season. The result: the 2020 Holiday Hosting Guide, sponsored by Perrier and Cottonelle.

With the pandemic still shaping how people gathered, we leaned into messaging that prioritized small-scale celebration. Instead of large parties, we embraced the idea of cozy, intentional hosting. The guide offered customers easy ways to make the most of smaller moments, like crafting happy hour mocktails for the whole family (kids included) or elevating the guest bathroom with Cottonelle and spa essentials.