With the Alexa Shopping List Savings campaign, we set out to inform grocery shoppings about a new money-saving feature. But there was a lot to tell in :30. By scanning their grocery receipts in the Alexa app, customers could earn cash back automatically applied to an Amazon gift card, to spend on literallymillions of products.
Partnering with CGI director Clim, we built a colorful, metaphor-rich world that reflected the simplicity and charm of the Alexa brand. Using a blend of animation and live-action, we walked customers through the familiar frustrations of coupon clipping, and showed how Alexa could make it all easier.
The Story
Merging worlds: real life meets digital ease brought to life via mixed media
We created a stylized, fully CGI environment to reflect the simplicity and charm of Alexa Shopping List Savings: bright, playful, and true to the Alexa brand.
Our creative approach centered around the tension between the old coupon cutting ways and the new.
So, we follow a customer navigating the chaotic world of coupon cutting and deal hunting.
It’s instantly relatable.
From there, the scene transitions seamlessly into a vivid digital space, guiding the viewer through the Alexa app.
A fluid transition from the physical store to Amazon’s catalog creates a direct link to instant savings.
Cha-ching.
In the final moment, our customer redeems her savings for a long-awaited juicer.
