When Budweiser asked us to “just go film the Grower Days” out in Montana, we saw an opportunity to do more than document a branded event.

What we found was a much bigger story: one of legacy, trust, and real relationships between the farmers and the brand that has supported them for generations. It wasn’t just a field day, it was a rare look at the personal side of a company often seen as big and corporate.

I partnered with a scrappy, talented Montana-based film crew and took on multiple roles across the project: writer, director, interviewer, and art director. The result is a grounded, honest portrait of the people behind the beer.